So, you are trying to do a beta launch of a new Product? Here are the ingredients you’ll need for a successful beta launch!

Launching products is more like event management! You’ve to make all arrangements to capture insights from a product that is not fully complete but is in the initial stages of product development.

The beta launch is a way to take off from the ground and get the initial traction attracting users.

Be very deliberate about the problem you are trying to solve.

A Beta has room for errors in the process and functionalities without compromising on the core offering with actual value creation.

• Focus on one user persona
  • Find your audience
  • Estimate your audience and build a waitlist/Access CTA to build on the hype
  • Find out the communities these users hang out in and ask for inputs
  • Onboard them as the first users to use the products
• One Problem
  • Focus on One problem and solve that better than anyone else
• One Product that helps builds trust
  • Build a Minimum Loveable Product over MVP
• One Hook
  • Make sure the hook enables an easy word-of-mouth referral loop among users of the product
  • Use the hook as your one-word explainer
• Don’t think of a beta as a beta
  • It’s a launch at the end of the day with expectations